Use of Data for Marketing and Advertising
We use tools such as Facebook Advanced Matching and Google Enhanced Conversions to improve the effectiveness of our marketing and advertising efforts. These tools allow us to share customer data, such as email addresses, phone numbers, and purchase details, in a hashed format with third-party platforms (e.g., Facebook and Google) to protect your data.
This enables us to:
- Deliver more relevant advertisements to you.
- Measure the performance of our advertising campaigns.
- Improve the overall customer experience.
How We Protect Your Data
The data shared with these platforms is hashed (encrypted) before transmission to protect your privacy. The platforms use this data solely for the purposes outlined in their respective privacy policies.
Consent and Opt-Out
By using our website, you consent to the use of these tools for the purposes described above. If you do not wish for your data to be used in this way, you can opt out by:
The processing of data by Facebook takes place within the framework of Facebook's Data Usage Policy. Specifically, you can manage what content and information you have shared through your use of Facebook via the ‘Activity Log’ tool or download it via Facebook's ‘Download your data’ tool. Further information and details about Facebook Pixel and how it works can also be found in Facebook's help section.
Further information on how Enhanced Conversions works can be found in Google's help section.
Use of Data for Customer Service and Order Fulfilment
We use a Customer Relationship Management (CRM) system to help manage and enhance our interactions with webshop customers. This system allows us to send post-purchase communications, such as review requests, to gather feedback on our products and services. Our CRM system securely stores your contact details and is used only for communications relevant to your experience with us. We ensure that all data is managed in compliance with applicable privacy laws, and you can opt out of non-essential communications at any time.
Weleda collects personally identifiable information, such as email address, name, mailing address, phone number, gender and date of birth, only if individual website visitors wish to give Weleda this information. Weleda uses personally identifiable information to improve its product offerings, analyse website usage, improve and customize its websites, and for general customer relationship and service purposes, such as responding to a question about a product or completing a customer order. We may use your contact information to send you a request for product feedback or reviews after your purchase, as part of our legitimate business interests in improving customer experience.
As part of Weleda’s normal business operations, Weleda may share a user’s personally identifiable information with certain third-party service providers. For example, Weleda discloses personally identifiable information to third parties when it is reasonably necessary in order to enable Weleda to provide services that have been requested by users, to provide information that has been requested by users or to provide products that have been ordered by users. Additionally, some of Weleda´s website operations, product fulfilment operations, marketing programs, data processing and data analysis may be managed and/or conducted by Weleda’s affiliates and/or third-party service providers. Weleda may provide access to your profile and personally identifiable information to such affiliates and/or third-party service providers for the purpose of providing services to you on behalf of Weleda or to enable such affiliates and service providers to provide services to Weleda.
Weleda can (and you authorise Weleda to) disclose any information about you as required by law, including voluntary disclosures to law enforcement agencies and government officials, as Weleda, in its sole discretion, believes necessary or appropriate.
Weleda may also disclose or use personally identifiable information to investigate and respond to any third party complaints or violations of Weleda’s rights.
Weleda is dedicated to keeping your details private. Any information we collect in relation to you, is kept strictly secured.
